Jojje Karlsson, a source of inspiration for many Age-group triathletes, just like he is to me. I would guess that a few pros are inspired by his positive outlook on life and training as well. I met Jojje at Colting Camp (www.colting.se) last summer, and I found him to be a very friendly guy, here is a short interview with him. Enjoy, and if you want to read more, there is a link to his blog at the end.
Imagine yourself at a networking event, you are there to connect with people, how do you introduce yourself, who is Jojje Karlsson?
- When I had my own business I was more into selling my self and ideas at the first contact. As I “grew up” I realized that might not always be the best thing to do. I often just go: I’m in media business. I work for a small familly owned business that publish three magazines. They also run a successful travel agency. Everything is sports related. Normally I don’t talk about my interest in racing and training Ironman since that tend to be to crazy for many people to handle. I’ve realized that I’m first and foremost a “normal career guy” secondly – an “age group athlete”.
You work as a Marketing Manager and you are a Triathlete with Hawaii as your longterm goal; can you use any of your professional skills in your work with acheiving Hawaii?
- Yes, since I’ve been working in media business for the past 10 years now I have a good idea of how sports and media can get into good relationship together. That could mean sponsorships, contracts, solutions for athletes etc. I got some good stuff cooking in this area were I actually combine my knowledge in media and sports performance. And doing that makes it easier for me to reach Hawaii.
How do you stay motivated? Do you have short term goals?
- There’s always a big goal ahead of me. I can’t function without it. I get the most out of my self with something ahead. Busines and sports. The past three years I’ve noticed that even very thiny things like “if I do a five hour ride on saturday I’ll reward myself with a dessert and dubble espresso at dinner time”. It’s all pretty crazy but it works for me. Always big goals and small goals. I probably have around 20 big and small goals in my mind all the time.
How come you started doing triathlons?
- The short answer is that it all started 2005. At Oskarshamns Triathlon. Super sprint distance. I came 6:th or something. Competition is little bit lower than an average cup race. After that race I decided to start to train for Järnmannen in Kalmar, Sweden. Together with a friend of mine we manage to pull through in 2006 (11.15) and that was my start. In 2008 I came back to Oskarshamns Triahlon and won it. Even to set a new cource record. That was a big thing for me – winning in my home town. As my girl friend puts it – winning is never easy.
My long tarm goal also became clear that year (05/06) during training. Even though I must admit that I didn’t think it would be possible. In hind sight I belive that some goals are meant to be set on the level you don’t really think it’s possible. They are probably made sub conscionsly.Today Hawaii seems more like a natural step for me. Even if it will take time and money.
How do you find the triathlete scene in Stockholm/Sweden? How are triathletes looked upon in Sweden – How do non-athletes look at you with your hard training for Hawaii? Do you ever meet non-athletes?
- Here’s how I see the scene in Stockholm: Nerdy, hardcore and immature. Who would like to spend time in that scene? Clubs are on a infant level of recruiting new athletes and engaging with sponsors. My first contact with a triathlon club in Stockholm was terrifying.
- We’re sorry, but our Ironman group is for the experienced athletes was the answer when I e-mailed them about my interest of getting into the sport. Finally I got into another club and learned now to swim decent. Nowadays I only use the club for some swim work outs. Otherwise I do all my training by myself or with my very best friends. They are also hardcore but in a good sense.
I spend a lot of time around different kind of athletes. That mix is important for me. I learn from everyone. Of course I have friends that are non-athletes but I must admit that that circle gets smaller every year. Triathlon consumes a lot of time so why not spend it with your friends out on the road or on the trails?
Do you plan your training yourself or do you have a personal coach?
- I’ve read the books, talk with the people and pros and for my level that’s enough. Jonas Colting is helping me out with the very basics of planing and traning but most of it all I figure out my self. At the moment my training is no science but if I look three years ahead I’ll probably look into bike specific coach. But it’s still just a matter of pushing my weekly training schedule. On the level of 9-10 hours IM age group athlete I believe there’s no need for coach if you’ve been training for a while. If you start from scratch and don’t know anything about training it migth be needed.
Which club are you a member of?
- Stockholm Police Triathlon.
You train by yourself as well as with others, pros and cons of both?
- My training friends Mattias, Oscar, Mattias, Toni, Johan, Stefan, Richard are vital for pushing the hours and quality in my training. Training with friends is key as far as I see it since solo can get very lonely and boring. Also with friends you’re able to do stuff you probably wouldn’t have done alone. Training in group with people you don’t is a different thing. I prefer training with friends I know.
You live and work in Stockholm, Sweden; is that an optimal location for triathlon? If you got to choose location, where would that be?
- Stockholm is very bad for triathlon. My first option now would be Portugal or Spain.
I obviously read you blog regularly, where do you find your knowledge regarding training – a subject you often write about?
- Myself. Of course some literature but mainly form self experience. In long distance racing the only one who knows the feeling you’re feeling is yourself. That’s why you always have to ask yourself first. Then others. If you ask yourself great questions – you’ll get great answers (Anthony Robbins). If you ask yourself bad questions like:
- Why do I suck at this?
Guess what – you’ll get bad answers!
A better question would be:
- Exactly what are my weak points in swiming and how can I become more familliar with them?
What is your eating philosophy? Are you strict? Do you eat meat?
- Yes, I eat meat. During training periods I’m trying hard to stick to good food. It’s “Colting Style Stuff” – less sugar, lots of salad, fruit, meat, fish, chicken and that stuff. Natural is key I’ve learned. I did the big switch a couple of years ago with a lot of influences form two very good friends – Mattias Lejon and Erik Westberg. Together with my training this has been a key factor in keeping healthy and fit. I’m a big believer in Coltings words – “The more you train, the better food your bodie needs”.
Do you have a role model, a person that inspires you, someone you look up to in the world of sports?
- Oscar Kumlin, Mattias Olausson, Mattias Lejon, Therese Borssén, Jonas Colting, Claes Björling, Toni Kinnunen etc. Wouldn’t wanna live without em´!
Many of them are friends and training partners. That’s for everyday training and living inspiration. For “larger-than-life-inspiration” I dig deeper and listen to Chris McCormack, Faris al Sultan, Greg LeMond or Mark Allen. Usually on Competitors Radio. That is like putting logs on a big fire. In 2005 I attended at “Unleash the Power Within” in London with Anthony Robbins. That was a three day hardcore interactive seminar that pushed me into another level. I can recommend that to anyone who are positive to make a change. Expensive but very cool.
Your girlfriend is a professional Downhill skier – what’s it like to live with a sports star and at the same time aspire to one of the toughest challenges in the world of sports, as an elite age-grouper?
- It’s easy. We only meet 150 days a year…Therese is out travelling a lot so I can do my workouts and planing as I want to. Ofcourse it helps out that she is very competative. That pushes me even more to become better. She’s been a great motivation factor for me since she’s born with a stamina and motivation that I don’t really have. I’ve kind of created that on later years. She’s been wining since she was four years old. That’s a big difference.
I also must admit that living with one of the worlds best alpine slalom skiier is not always easy. Determination, focus and abnormal amount of heavy weigth lifting can sometimes erupt in caos.
All three disciplines in triathlon involves a lot of training, high volume training long sessions and of course a lot of time – what is Jojje thinking about during a four hour bike ride?
- How much I miss my girlfriend. Why I didn’t choose tennis…No honestly – it’s all about small targets and goals on my long rides. Next gas station, next 10 K, next stop, next song on my Shuffle. Also business ideas, calls, meetings…
You often talk about that your trainingsessions should have a purpose, now your blog also has a higher purpose (Non Smoking Generation). Do you ever do things without a purpose or perhaps that the purpose is that it is “purposeless”?
- Everything has a purpose. What’s the purpose for a walk in the park? What’s the purpose for a night out, what’s the purpose for having sex? Everything we do is for a purpose. BUT, I believe that there are greater purposes than other. Some small som big. Some good, some bad.
In my office we have a soccer game. The one you control by turning sticks and the players on the field moves. A couple of us plays that probably two times every day. In the big world those games would mean nothing, but for us everyday it’s important to laugh, chat, have a break (and win!). I think that’s the closes thing I’ll ever come to doing stuff without a purpose.
Has having a purpose always been important to you?
- Goal setting and doing stuff for a purpose has always been important. If you feel that you’re doing stuff without a meaning – you’ll get lost in the world. I guess a lot of people do that to often.
If you consider all aspects of triathlon; what is the best part, what makes triathlon a sport more people should take up?
- The two last Ironmans I’ve done I’ve experienced a kind of “runners high” that I find very special and uplifting. It’s probably the cumulated effect of all the training, racing and nervousness leading up for the race that causes that feeling. At that moment I feel great. From there on it’s becoming more destructive. It’s hard to explain that perticullar feeling but for me that’s worth a lot. I guess you can call it “beeing on the edge”, “feeling extremelly fit”, “on the top of the world”…
A lot of equipment is involved in triathlon, that is inevitable; what is your favourite equipment and what do you prefer to use in an Ironman.
- I’ve been swiming with Orca 3.8. That’s a great piece of wetsuit I must say. Totally different from the Q Roo I had before. It’s ultra fast for me as mediokre swimmer. As bike goes I ride Kuota Queen K. That’s also a big upgrade from my Trek last year. I run a lot in New Balance 904 or Pearl Izumi Streak. I always use Craft clothes for all layers most of the time. Even racing in Craft Tri suits. My favorite gear must be the Syntace Stratos CX TT base bar with C3 Aero Bar and TRP brake levers. It gives me a great position on the bike.
You have winter in Sweden, how’s training then? Do you take time off?
- I just ran the New York City Marathon (November, delayed publishing…) and did a new PB at 3.08.09 so I’m happy about that. With no preparations what so ever. Now I’m just focusing on winter training with swim, bike and run stuff. In februari I’ll do som traveling to Portugal and after that Spain.
What will be your next peak, and main goal in your athletic life?
- That will probably be something in 2009. I’ll do Kalmar Järnman and Ironman Wisconsin next year. That’s my plan right now.
And in your professional life?
- Lots of stuff. Our company is doing good right now and I’m happy about that. Ofcourse we got some nice challenges for 2009.
In life in general?
- I think that is being with my girlfriend as much as possible, kicking butt with my training partners and just living. I still think life is pretty easy nowadays. Sometimes I wonder if I deserve all this happiness I’m living with. I guess I do.
What does a perfect day in Jojjes life look like, what do you do, and what would the purpose be?
- The perfect day is always a Saturday. Either summer or winter time. Summer means swim in the morning, brunch and espresso somewhere and then a long ride or run after that. The day sums up at dinner table with a small whiskey or some fishing in a nice quite lake with lots of mosquitos. In Rättvik, Dalarna.
In Winter time this means breakfast, watching first run alpine slalom world cup, do some training and then watch the second run. If Therese makes the podium I’ll celebrate with a evening dinner at my place with some friends or just having a beer alone and surfing interviews with my girl and loving the moment. Living the dream…
If you want to know more, please have a look at Jojje’s blog at www.jojjekarlsson.se/blogg - and have a friend translate it for you…

